|
Start Here...
|
|
NEED AN EDUCATION ON DIRECT MAIL? TAKE THIS QUIZ TO FIND OUT!
Business coaching is one of the most powerful ways to accelerate the growth of any company. A study in Personnel Public Management revealed that training alone increased productivity by 22.4%; while training combined with coaching increased productivity by 88%. Take the quiz below to find out how much you will prosper from our FREE TRAINING and DIRECT MAIL COACHING!
To find out if you would benefit hiring an AMG business coach for your business, take this simple quiz. Rate yourself on a scale of 1-10.
1 = the weakest and 10 = the strongest.
LIST KNOWLEDGE:
1. How knowledgeable are you about all of the different types of mailing lists available to you? Ex. Consumer, Business, Real Property, New Movers, New Homeowners, New Borrowers, Pre-Movers, Credit Scored, Mortgage data and other lists? |
|
| 2. If you are a business that sells to consumers, you must know that there are over 111 million households and more than 176 million individuals available to you and there are filters that help you define your mailing list. Ex. Age, Income, Household Value, Interests, Geography, etc. How well can you identify and procure a highly targeted list of your most profitable potential buyers? |
|
| 3. If you sell to other businesses, you must know that there are over 18 Million companies and 15 million senior and middle-management executives available to you with numerous filters to help you define your target market. Ex. Sales Volume, Number of Employees, Position of Decision-Maker, Industry, etc. How well can you identify all of the characteristics of your most profitable potential buyers? |
|
DESIGN AND PRINTING KNOWLEDGE:
4. Whether you are printing a postcard, tabloid, letter or other mail piece, there are 7 key design elements (Ex. Branding, Size, Color, Content Placement, Deliverability, Processing, and Postage Application) that need to be taken into consideration because they will affect your cost and effectiveness. How confident are you that your next mail piece has all of the best attributes for an above average return on investment? |
|
| 5. Every mail house has a USPS representative assigned to them that approves and disapproves mail pieces. Some mail houses, like AMG, are large enough to merit that the USPS station their representative in the mail house's production facility. This gives great advantage to you since the USPS representative is onsite to approve the design of your mail piece and make suggestions for savings on your behalf. How confident are you that your mail campaigns were approved by a USPS representative prior to being printed? |
|
MAILING KNOWLEDGE:
6. Postage is typically the largest percentage of your direct mail campaign’s total price. How familiar are you with postage applications (Ex. First Class, Standard, Non-Profit, etc.) and processing methods (Ex. Bar-Coding, Pre-Sorting, Metering, etc.) and how to reduce this expense to its lowest possible rate? |
|
| 7. How your mailing list is processed and addressed to your mail pieces effects your postage. How familiar are you with customer cost savings produced as a result of CASS & MASS Certifying, Walk-Sequencing and other list sorting methods? |
|
|
Calculate Average
|
SCORING BETWEEN 1-4 : “I need help!”
If your average score was 1-4 points, then we need to talk right away before you do anything! Everyone is a novice when they just start doing something, but you don’t have to get novice results. Call us right now and ask to be assigned to a free consultant who can help you build your direct mail campaign from scratch. Your free consultation will take about 15–30 minutes and at the end of it you will feel confident that you have a new team in place that is researching the best mailing list, designing an example mail piece and pricing multiple quantities to present to you. All free of charge! Call Now and say, “I need Help!”
SCORING BETWEEN 5-8 : “I need to lower my direct mail expense and increase the response rate”
If your average score is between 5-8 points then clearly you have some confidence in creating and executing a direct mail campaign, but could stand to increase the effectiveness (ie. Response Rate) and lower the cost of your direct mail investment. When you call one of our direct mail experts, ask them how your direct mail campaign can be done for less and simultaneously increase the response rate. Your direct mail campaign will be thoroughly analyzed for cost savings opportunities and your mail piece message and list will be reviewed. Within 24 hours, you will receive a report detailing exactly how your direct mail campaign may be refined in order to accomplish both goals. Call now and say, “I need the FREE Effectiveness & Cost Savings Report for my direct mail campaign”.
SCORING A 9 OR 10: You are doing great!!!
If you scored between a 9-10, then you are probably getting great results for a great price… but you can do better! You may want to ask us about how we may still lower your price, tweak effectiveness of the direct mail piece and know more about automating your direct mail effort with our quality controlled campaign management system. You may also be interested in hearing about call tracking and how to perfectly measure the return on your direct mail investment. Call today and ask for Eric Weisgarber. He is one of the owners and will work directly with you.
|
|